INSIDE SOAR AW26 AS A WORKING SYSTEM
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HOW SOAR USES AW26 TO PUT FINISHED IDEAS INTO USE
SOAR Running AW26 lands inside a system that still demands regular novelty. The seasonal calendar draws a clear line, asking brands to deliver something new whether or not the work is finished. Often, that pressure redirects energy toward surface change rather than real development.
The season still matters, though. It remains the moment when ideas enter the world, products become available, and long-running work is made visible. A collection marks what is ready to be used.
AW26 operates within that tension. The season is treated as a point of release rather than a prompt to invent. The collection gathers together garments that have reached resolution at different speeds, developed under different conditions, but shaped by the same method. What connects them is not a theme, but a shared approach built around testing, use, and material behaviour over time.
THE COLLECTION IS BUILT THROUGH ACCUMULATION
AW26 brings together several long-running development threads. Some pieces represent years of iteration. Others reflect smaller refinements to existing products. They sit alongside each other without hierarchy, connected by process rather than concept.
This mirrors how the range is developed internally. Products move forward at their own pace. When they hold up in wear and reach a level of resolution, they enter the collection. The result is a range that feels broad while remaining coherent.
PERFORMANCE GARMENTS CONTINUE TO EVOLVE THROUGH USE
Running pieces remain the foundation of the collection. Racing products, lightweight singlets, and technical layers show incremental change rather than visible overhaul. Adjustments focus on weight reduction, stability, and how garments behave over long distances.
More technical pieces sit at the edge of the range, including highly breathable waterproof layers and garments using graphene-based heat distribution. These respond to specific conditions and intensities, reinforcing that the collection is organised around use cases rather than visual balance.
MATERIAL DEVELOPMENT SHAPES THE CORE OF THE RANGE
Material research continues to drive AW26. Wool appears across multiple layers, valued for temperature regulation and its ability to manage the shift between exertion and rest. Silk remains part of the system for its interaction with skin and moisture behaviour.
Laminated silk outerwear stands out as a development where technical membranes are bonded to a material more often associated with softness. The result is outerwear that performs reliably while retaining a distinct hand feel.
PRINT AND COLOUR SIT ON TOP OF STABLE FORMS
Print and colour are present throughout the collection, but they sit on forms that are already established. Animal patterns, kaleidoscopic motifs, and monochrome treatments are applied through panel printing and garment printing rather than fabric first design.
These surfaces introduce variation without altering structure. The same garments appear across different treatments, allowing visual change without disrupting continuity.
LIFESTYLE GARMENTS EXTEND THE SAME LOGIC
AW26 includes a wider set of lifestyle adjacent garments that follow the same development rules as the running pieces. Leather, linen, denim, and fleece appear as part of the same system rather than as separate categories.
Leather jackets, including MA1 influenced shapes and bowling shirt references, are developed with attention to weight, cut, and movement. Goat skin is used for its thinness and durability. Denim and fleece are cut with ergonomic considerations that reflect the brand’s pattern knowledge.
ACCESSORIES CONTINUE LONG TERM DEVELOPMENT
Accessories in AW26 reflect extended timelines. Eyewear produced using Japanese titanium shows years of iteration around fit, stability, and comfort. The material allows for a spring-loaded structure that remains secure without pressure points.
Hydration systems and packs continue to evolve through testing, with adjustments focused on weight distribution and stability during movement. These pieces are treated as core equipment rather than additions.
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FOOTWEAR PROGRESSES ON ITS OWN TRACK
Footwear appears as part of a longer arc rather than a seasonal introduction. Development centres on running experience, with particular attention paid to stability, lockdown, and fit across different foot shapes.
Design decisions prioritise behaviour over time rather than immediate visual impact, allowing the footwear to sit naturally within the wider range.
RANGE DISCIPLINE REMAINS CONSISTENT
Despite the breadth of AW26, the range remains controlled. Similar garments are edited carefully, and pieces stay in the collection only when their use cases are clearly defined.
Permanent styles evolve slowly, while seasonal adjustments introduce variation without disrupting structure. Utility continues to lead, with visual change following.
AW26 REFLECTS A STABLE SYSTEM
Autumn Winter 2026 shows a brand working comfortably within its own framework. Performance garments, material research, lifestyle pieces, accessories, and footwear coexist because they are built through the same methods.
The collection reads as a snapshot of continuity. It reflects a system that uses the season as a point of release, allowing work that is finished to enter the world and be used.
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